Navigate Channel Sales with Confidence and Clarity

Helping sales pros at every level grow and succeed

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Welcome to The Channel Surfers

Energetic surfer rides ocean waves in tropical Indonesia, capturing the thrill of water sports.

Riding the Wave of Channel Sales

The world of channel sales is constantly shifting—are you catching the next wave, or just paddling through the breaks? Every quarter brings new technologies, evolving partner models, growing ecosystems, and shifting buyer demands. If your strategy feels uncertain, your pipeline is stalling, or your partnerships are unpredictable—you’re not alone.

What We Offer

At Channel Surfers, we deliver real-world insights, practical strategies, and just the right amount of humor to remind everyone: this is still a people business. Growth and success happen when we work together—professionally and personally.

Whether you’re:

  • New to the Game – Starting in channel or B2B sales and seeking foundational knowledge and proven playbooks.
  • A Seasoned Pro – Staying sharp and competitive in a fast-moving market.
  • Stuck in a Rut – Needing fresh ideas, better alignment, or a smarter path forward.

Our Focus

We simplify the chaos of today’s partner and channel landscape into clear, actionable insights. Our goal is to support channel managers, partner leads, alliances professionals, and ecosystem builders by revealing smarter, more collaborative ways to drive results.

We cover what matters most:

  • Digital Sales Transformation – Using technology and data to drive smarter, faster sales motions.
  • Forecasting & Planning – Creating real-world growth strategies that work in execution, not just on slides.
  • People, Partners & Alliances – Building trust, navigating change, and investing in relationships that last.

The Partner Business Growth Trinity: People, Process, and Technology.

You don’t have to figure it all out alone. We’re here to help you catch the next wave—and stay ahead of it.

We share real stories to help you win in sales.

Listen to our Lastest Episode

The Channel Surfers - Episode 38 - “Strategy, Partnerships, and Sales Performance Alignment with CRO Vaughn Mordecai of Mindmatrix

November 8, 2025

Show Highlights & Insights

Two business professionals reviewing financial charts and graphs in a modern office setting.

Why Channel Sales Strategies Fail: Common Pitfalls to Avoid

October 28, 2025

If you’ve ever tried to make a splash in channel sales only to end up feeling like you’re floundering, trust us—you’re not alone. We’ve all experienced that moment when a well-planned strategy fizzles or a promising partnership just doesn’t deliver. So, why does this happen, even to motivated sales pros and seasoned veterans?

First things first: channel sales isn’t a one-size-fits-all game. Too often, we see companies copy-paste tactics that worked elsewhere, hoping for the same gold rush. But each partnership and product has its own quirks, and what clicks in one ecosystem might fall flat in another.

Another big pitfall? Communication gaps. The more layers between you and your end customer, the easier it is for messages to get lost. If you’re not ch
Smiling businessman in a corporate setting with charts. Professional and confident.

Why Channel Sales Strategies Fail (And How to Fix Them)

October 28, 2025

Ever feel like your channel sales game plan looks great on paper, but somehow keeps falling short in reality? Don’t worry, you’re not alone. We’ve seen more than our fair share of ambitious strategies get tripped up once they’re put into action, no matter how much experience the team has. Let’s break down some of the most common hurdles and—more importantly—how to get past them.

Misaligned Goals: One of the biggest culprits is a mismatch between what vendors, partners, and sales teams are actually working toward. If everyone’s rowing in slightly different directions, it’s no wonder progress seems slow or gets derailed altogether. Clear, regular communication is key. Don’t just pass along targets—build shared understanding of what success me
Business team in meeting with presenter discussing charts on a flip board.

Breaking Through Sales Plateaus: Strategies That Actually Work

October 28, 2025

Every sales pro, whether fresh to the scene or seasoned by years in the trenches, has hit that dreaded wall—a sales plateau. One minute, we’re riding high on closed deals and momentum, and the next, everything feels stuck in slow motion. Sound familiar?

We’ve been there too, and we know it’s not just frustrating—it can make you question your approach, your skills, and even your future in sales. The good news? Plateaus are not a dead end. They’re actually an opportunity to step back, reassess, and reignite our strategies.

First, let’s recognize the signs: maybe we notice our pipeline is stagnating, deals are stalling out, or our usual tactics just aren’t landing with prospects like they used to. When those red flags start waving, it’s time to shake thing

Unlock new sales strategies and fresh ideas today

Stay ahead in your career and discover what top sellers are doing right now

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